Wind-Blox Business Practices
Wind-Blox (E&M Enterprises, LLC) makes a "wind and noise blocker" product that attaches to the leading straps on a cycling helmet and, as the name suggests, the product 'blocks wind'. Introduced a year after Cat-Ears, Wind-Blox has made a number of questionable claims and / or representations. Examples are documented below:
Fabricated Claim
Wind-Blox claims to have received the 'Most Effective Wind Noise Reduction' award.

While this claim sounds impressive, there is no such award.
Fictitious Comments
Wind-Blox uses fictitious names on cycling forums to promote their products (or discredit others). Below is one of many examples. When caught, moderators closed, banned, and / deleted accounts. On more than one occasion, IP address searches (by the moderators) validated the source of the forum comments.

After getting caught, W~B may have stopped these fictitious comments.
Fake Twitter Followers
Wind-Blox 'acquired' over 11,000 'fake' Twitter followers (per audit report).

After getting caught, it appears Twitter deleted >8,000 fake W~B followers.
Family / Employee Reviews
Numerous friends / family / employee product reviews. Several examples are below:
"Heard the sweetest little birds chirping on my ride to work today. Thanks Wind-Blox!" - Drew F. (relative)
"Works great, not 'furry' and easy to install. Terrific, look high tech (not furry). Work fine. Don't have to remove straps." - Ted Finch (Wind-Blox marketing)
"Amazing how much more I hear while biking. Wind-Blox work amazingly well! I'm stunned at what a difference it makes to ride using this product. I can hear SO much more." - Ben L. Fajen (relative)
After getting caught, many prohibited reviews were removed from Amazon.
Paid Product 'Endorsements'
Wind-Blox: "The Hearing Health Foundation chose Wind-Blox and featured us as an 'Editor's Choice'."

Original W-B advertisement
According to the HH Foundation, the claimed 'endorsement' was actually a paid advertisement.
"Thank you for bringing this advertisement to our attention. We will reach out to Wind-Blox to ask that they remove or amend their wording as it is misleading." - Hearing Health Foundation
Amended W-B advertisement
After getting caught, W~B amended the misleading HHF endorsement claim.
Misleading 'Velcro®' Brand Trademark Use
Wind-Blox: "The bi-directional Velcro closure takes seconds to attach"
Velcro® protects its trademark when a company uses a non Velcro® product.
After getting caught, W~B removed the misleading 'Velcro®' brand references.
Wind-Blox Are 'Made In America'... Or Are They?
It appears that the "Made in America" Facebook claim was intended to mislead consumers.

After getting caught, W~B deleted the 'Made in America' claim on their Facebook page.
Problematic Aeroacoustic Wind Tunnel Testing Claim
Wind-Blox originally implied that they performed aero-acoustic wind tunnel testing.

Wind-Blox: "Wind tunnel tests were conducted at George Fox University’s School of Mechanical Engineering"
Unfortunately, the fan noise produced by the small Flotek wind tunnel is excessive for acoustic testing.
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Performing aeroacoustic analysis in a test chamber with 85 dB of fan / flow noise would be difficult.
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The 1' x 1' test section (fixed walls) is small. It would barely fit a test head / helmet (blockage effect).
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Open-jet wind tunnels are typically used for aero-acoustic testing since fixed walls can reflect sound.
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Accurate 'fluid flow imagery' observations would be difficult due to the restricted flow displacement.
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An understanding of aero-acoustic noise is absolutely critical for interpreting any fluid flow imagery.
While wind tunnel testing sounds impressive, the W~B testing and conclusions are problematic.
Given the questionable claims / representations, Wind-Blox risks disappointing their customers and damaging others in the wind noise reduction industry.