Wind-Blox Business Practices
Wind-Blox makes a 'wind and noise blocker' product that attaches to the leading straps on a cycling helmet and, as the name suggests, the product 'blocks wind'. Introduced a year after Cat-Ears, Wind-Blox has a history of making false and misleading claims. Some examples are noted below:
Wind-Blox claims to have received the 'Most Effective Wind Noise Reduction' award.
While this claim sounds impressive, there is no such award.
Wind-Blox uses fictitious names on cycling forums to promote their products (or discredit others). Below is one of many examples. When caught, moderators closed / banned / deleted accounts. On more than one occasion, IP address searches (by the moderators) validated the source of the forum comments.
After getting caught, W~B may have stopped these fictitious comments.
Fake Twitter Followers
Wind-Blox purchased over 11,000 'fake' Twitter followers. A form of social media fraud.
After getting caught, it appears Twitter deleted >8,000 fake W~B followers.
Friends / Family Reviews
Numerous friends and family product reviews. Several examples are below:
"Heard the sweetest little birds chirping on my ride to work today. Thanks Wind-Blox!" - Drew Fajen (relative)
"Works great, not 'furry' and easy to install. Terrific, look high tech (not furry). Work fine. Don't have to remove straps." - Ted Finch (Wind-Blox)
"Amazing how much more I hear while biking. Wind-Blox work amazingly well! I'm stunned at what a difference it makes to ride using this product. I can hear SO much more." - Ben L. Fajen (relative)
After getting caught, it appears that many of these reviews have been removed.
Paid Product 'Endorsements'
Wind-Blox: "The Hearing Health Foundation chose Wind-Blox and featured us as an 'Editor's Choice'"
Original W-B advertisement
According to the HH Foundation, the claimed 'endorsement' was actually a paid advertisement.
"Thank you for bringing this advertisement to our attention. "We will reach out to Wind-Blox to ask that they remove or amend their wording as it is misleading." - Hearing Healh Foundation
Corrected W-B advertisement
After getting caught, W~B corrected the misleading endorsement claim.
Misleading Use of the 'Velcro® Brand' Name
Wind-Blox: "The bi-directional Velcro closure takes seconds to attach"
Velcro® aggressively protects its brand name when a company utilizes imitation materials.
After getting caught, W~B reworded most of the 'Velcro®' references.
Wind-Blox Are 'Made In America'... Or Are They?
It appears that the "Made in America" Facebook claim was intended to mislead consumers.
After getting caught, W~B deleted the 'Made in America' claim on their Facebook page.
Fictitious Aeroacoustic Wind Tunnel Testing Claim
Wind-Blox originally claimed that they performed aeroacoustic Wind Tunnel tests.
Unfortunately, the small and loud Flotek Wind Tunnel (#1440) is not suitable for aeroacoustic testing:
Performing aero-acoustic analysis in a test chamber with 85 dB of fan / flow noise would be difficult.
The 1' x 1' test section (fixed walls) is small. It would barely fit a test head or helmet (blockage effect).
Open-jet wind tunnels are typically used for aero-acoustic testing since fixed walls can reflect sound.
Accurate 'fluid flow imagery' observations would be difficult due to the restricted flow displacement.
An understanding / measurement of aeroacoustic noise is critical for interpreting fluid flow imagery.
After getting caught, W~B made a correction on their website / removed the claim on Amazon.
In our opinion, making false / misleading claims for self enrichment is wrong.