Challenging the status quo. 'If it ain't broke, fix it' - Larry Bossidy (GE Vice Chairman)
Continuously improving products, services and business processes - relentless innovation
Constantly finding ways to enhance product performance to create maximum value / satisfaction
Relentless innovation (product and testing) helps engage us in other wind noise related opportunities.
In this regard, we are now engaged in wind noise related testing / analysis for a major technology company.
We have successfully expanded and now make products for hearing aid users, smaller microphones, sport action cameras, open cockpit helicopter headsets, outdoor nature-scape mics, etc. And we are proud to supply custom wind noise reduction (WNR) products to the U.S. Geological Survey and Oracle Team USA - Americas Cup. Our re-branded WNR products have been demonstrated at Audio Engineering Society (AES) Conventions and are available through our partners and at stores like B&H Photo. We welcome opportunities to reduce wind noise.
Cat-Ears have been included in thesis work related to wind noise reduction at Brandenburgische Technische Universität (Germany), and the materials we use have been independently tested for acoustic transparency and wind noise reduction effectiveness at Antioch University (USA). We welcome cooperative wind noise reduction development opportunities. And, as noted above... we now offer wind noise related consulting services.
In addition, relentless innovation has prompted us to lead the effort to bring truth to measuring and reporting wind noise reduction effectiveness. While some companies make exaggerated / misleading claims based on inadequate testing, we pride ourselves on exhaustive controlled testing capabilities and rigor. We continue to expand our testing capabilities and we stand by our products as the most effective devices of their kind on the market.
"If you don't have a competitive advantage, don't compete."